Amethyst Associates believes that in order to be effective in business and in life, one has to constantly explore new ideas and new methods of doing things. However, in the course of an average workday, actually finding ways to truly challenge your conventional thinking can be difficult, as many people find that they are already pulled in a multitude of directions.

Studies prove that in order to maximize your achievement potential, you need to seek regular paradigm shifts. One of the most persistent paradigms in our organizations is that of producing mere “Customer Satisfaction”. Our mission at Amethyst is to move you to the mindset of “Customer Delight” – the path to customer loyalty and more successful organizations.

Before you can shift your paradigm, it is important to understand what a paradigm is. Stephen Covey, a widely read and highly notable personal performance researcher, notes the importance of these paradigm shifts in his book, First Things First: “Let’s consider some of the underlying paradigms, or mind-sets. These paradigms are like maps. They are not the territory; they describe the territory. And if the map is wrong- if we’re trying to get to some place in Detroit and all we have is a map of Chicago-it’s going to be very difficult for us to get where we want to go. We can work on our behavior-we can travel more efficiently, get a different car with better gas mileage, increase our speed-but we’re only going to wind up in the wrong place faster. We can work on our attitude-we can get so ‘psyched up” about trying to get there we don’t even care that we’re in the wrong place. But the problem is that we have the wrong map.”

Amethyst Associates is eager to help you find the right map. Click here to learn more about the programs we offer that can help you achieve your paradigm shift.